TV & Digital Video: The campaign is styled as an infomercial with Jason performing original trick shots, in front of a live audience, to take down the Saturday night competition.

Website: BOWLSATURDAYNIGHT.COM showcases behind-the-scenes footage and comical Q&A style videos with Belmo. Locate the nearest bowling center and invite your friends to bowl.

Art Direction: 3D renderings of each trick shot during the pre-production phase, then brought to life on set. We worked collaboratively with Jason to craft each setup and push the limits.

Which trick shot do you like the BEST: 1: Stuffy French Restaurant 2: Crowded Bar 3: Noisy Night Club TAG all your mates who you love to go bowling with!

A video posted by Jason Belmonte (@jbelmo) on Oct 8, 2015 at 8:25am PDT

Select Digital Banners: Targeting the Saturday night crowd at crucial decision-making times, based on location information collected from a network of apps and websites.