Aruba Happiness Builder: A content-rich digital planning experience where travelers can explore nearly 100 video clips of all the amazing things you’ll find on the happy island of Aruba. Create a personalized Aruba Shortcut to Happiness video to share with friends and family. The below shows the evolution from wireframe inception to a fully realized web experience at arubashortcuts.com.

Digital: Ad placements and digital banners targeting affluent travelers drove to a landing page, featuring the most luxurious romantic, relaxing, and rich culinary experiences on the island of Aruba.

Print: New York Metro print sequence targeting commuters during the winter months

Audience-specific creative: The Shortcuts to Happiness Campaign across multiple platforms to various audiences (wedding/honeymooners, LGBT travelers, adventure seekers)