DIGITAL TRANSFORMATION

Idea: To inspire and connect people everywhere through the power of basketball.

Live site: nba.com

DIGITAL

Idea: Together, we build for boundless impact

For more than 20 years, UST has helped the world’s best companies succeed through transformation. Powered by technology, inspired by people, they work with clients from start to finish to identify their core challenges, craft disruptive solutions and bring their vision to life.

We overhauled the UST brand to create a strategic brand platform, visual identity and digital experience that positions the company to reach 
its $5B valuation goal.

Live site: ust.com

DIGITAL

Idea: All For Freedom. Freedom For All.

H-D is building the next generation of Harley riders. Specifically with the goal of 2 million new Harley riders in the next 10 years. In order to do this, we intend to grow the brand’s relevance among younger audiences without alienating the core customer. 

H-D believes an authentic life should be one lived unapologetically, standing for a powerful message of inclusion and diversity. So we launched the new Harley-Davidson global campaign platform, built on the highest ideal: Freedom.

PRODUCT

Idea: Alive with content.

Big Spaceship overhauled the SiriusXM website by creating an entirely new design system with tech integration for personalization. This is some of the work I had a hand in crafting alongside my talented team.

Design Director: Jared Bell
Group UX Director: Anna Farrell
UX Lead: Lizzy Palmquist
UX Designer: Constanza Schmidt

Live site: siriusxm.com

DIGITAL

Idea: The Harley-Davidson Experience

For H-D's 115th Anniversary, we revamped the Harley-Davidson Museum website. Aesthetically, we established the museum branding's unique look through the use of photography, color, typography, and layout. With improved site architecture, UX/UI and content, the museum's digital experience just scratches the surface of how H-D grew from humble beginnings to become the world's largest motorcycle manufacturer. For the full immersive experience, head to Milwaukee!