INTEGRATED CAMPAIGN
Idea: The shortcut to happiness
Aruba's white-sand beaches, cooling trade winds and warm, friendly people are just a few reasons why so many people return to Aruba year after year.
When it comes to our traveler, they value time as much as money and are looking for ease in the planning and booking process. The 2015 Shortcuts to Happiness campaign strives to lead the way to a "happily ever before, during, and after" by aiding travel decisions while making Aruba the preferred destination in the Caribbean.
Copywriter: Alexander Cavaluzzo
SHORT FILM
Idea: Bringing surprise to new places
This campaign shows Millennial Moms and DIY aficionados that Balloon Time kits can easily go places where no other full-blown, store-bought balloons can, to pull off an easy yet epic surprise.
SOCIAL
Idea: Never just a party. Always a soireé.
What happens when a hundred-year-old brand needs to re-establish itself as the drink of choice for a new generation?
Cointreau, an orange-infused triple-sec created in 1849, needed a refresh. We gave the brand a new voice and took it to where it could interact naturally with its (much younger) target audience: social media.
Through a very active presence in Twitter, Facebook & Instagram, we created a connection with a new demographic and increased engagement.
Making this French liqueur the key ingredient to transform any party into a soirée.
INTEGRATED CAMPAIGN
Idea: Bowling makes Saturday night more fun
Using the momentum from last year's campaign we were tasked to continue getting milennials bowling on Saturday night.
This time, we used the #1 Bowler in the world, Jason Belmonte, as the brand ambassador. Capitalizing on his charisma and impressive skills, we feature Jason performing tricks that take down the Saturday night competition, turning the ordinary Saturday into extraordinary.
Results: Over the campaign period, the average revenue growth on Saturday nights was 11%, as compared to the previous year.
Copywriter: Tim Noble
Awards: Effie Finalist, Leisure & Recreation
SOCIAL INITIATIVE
Idea: Pride shouldn't come at a cost
NYC Pride 2016 marked a moment in history as President Obama declared Stonewall Inn the first LGBT National Monument. And while Pride celebrates the LGBT community, our agency wanted to remind the greater community and world that, as far as we've come in the fight for equality, there’s still a long way to go. Through a series of posts we called attention to some of the injustices that still exist with a strong CTA to #CompletePride.
Copywriter: Julie Cid
SOCIAL
Idea: There's a new way to break bread
New York Bakery needed to launch their new Bake & Break garlic bread which easily pulls apart (so you don’t need a knife), and leaves no crumbs. So we used sketch comedy to highlight the RTB’s on social channels.
Performance Results:
Pigeons 1,731,000 People Reached, 7.21% Engagement Rate
TSA 1,987,000 People Reached, 10.03% Engagement Rate
ACD: Ivonne Azurdia
Copywriter: Julie Cid
