Hi! I’m Dayna (not Justin) Bieber, a NYC based Creative Director specializing in product design and integrated campaign work for clients such as the NBA, Harley-Davidson, UST Global, SiriusXM, Aruba Tourism and more.

I’m currently the Principal Product Designer for the NBA. Enjoy a look around to see what I’ve been up to.

When I started out in traditional advertising, I learned the nuts and bolts of the industry and acclimated to fast-paced agency culture. In recent years I've pivoted to product design and digital transformation for global companies.

The common threads:
[01] Make work that works
[02] Content is queen
[03] Idea is boss
[04] Leave things more organized than you found them (people will thank you)

What it boils down to is my passion for solving problems by creating utility and effortless cross-platform user experiences. Making sure brand touchpoints address user needs and embody a brand's voice/style goes without saying. I take pride in leading teams across multiple departments. In my experience, the creative output that comes from this collaboration–meeting of the minds in design, strategy, content, UX, analytics, SEO and tech–ultimately leads to better work that delivers results.

When I'm in the office (pre-pandemic)

I love making my work desk an extension of my home. It's filled with lots of color, photos, miscellaneous chachkies, and a cozy blanket available at all times.

When I'm not in the office

You can find me on the basketball court playing pick-up or with the amazing womxn of Hoop York City. I am passionate about representing women in sports and furthering our equity on and off the court. I bring my love of sports to a weekend-long grief camp for kids every summer where I am the Sports Director. I also have my motorcycle license, a natural by-product of working on the Harley-Davidson® account.

Stomping Grounds

• National Basketball Association

• Siegel + Gale

• Big Spaceship

• MullenLowe Profero

• Concept Farm

• Y&R/Bravo

• FCB New York (formerly Draftfcb)

• NOH8 Campaign

• Crispin Porter + Bogusky

• Mirror Design Studio

• Laird + Partners

• Ronin Advertising Group

• PRADUM @ The University of Miami